For a corporate Public Relations agent or to a small business owner, getting the message accross and in print is key in PR.
From working on a regional newspaper to undertaking commissions from national and international magazines, diversity and knowledge of where the picture will end up is vital when producing the right style of picture to please a picture editor and ensure publication.
Having an eye catching image and telling the story makes a picture stand out in a newspaper or promotional literature and catch the readers eye.
Just like commercial work, price is important to any client and with Matthew's innovative ways of simply charging per job and not clock watching.
Websites from around the world using images from a World Record attempt made by Jaguar Cars - not exactly an award winning image but providing pictures that the client needed in order to get the publicity in certain media.