Apart from finding an ideal partner, finding a suitable best man and set of bridesmaids, a venue and organising the big day, one of the most important decisions is choosing the right photographer to capture the magic day.
With the experience of capturing a wining goal in a FIFA World Cup Final and having the awareness of capturing famous football coaches like Jose Mourinho picking his nose during a heated press conference to recording the moment when David Beckham's children burst in to tears, you can be rest assured that documenting the key moments of any wedding will be done sympathetically and with a smile.
Much attention is paid to discussing what is actually needed prior to the wedding and indeed afterwards. There are no crazy and confusing Platinum, Gold and Silver packages and certainly no hidden costs when it comes to the very best quality prints, producing stunning books or simply handing over a set of images on a DVD.
Be it a quick half hours shooting or an all day affair starting off recording the bride getting ready until the end of the night disco dancing, flexibility and adaptability are key.
From recording the best man's speech like a tabloid photographer, documenting the bridesmaids as if it is a cover shot for a magazine to using photojournalist skills to document and recording everything else, creating fine photography is as important for Matthew Ashton as it is the happy couple.